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What Makes a Character Brand Licensable?

It is very easy to think that character design alone determines the success and failure of a character brand and how many licensing and merchandising deals it can garner. In actuality, the very first criteria for merchandising opportunities is mass exposure before anything else. Licensing agents and manufacturing companies are often opposed to taking on […]

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Book Hijacking

Book hijacking is reproducing books to sale illegally. Hijacking can happen in book industry, movie industry and music industry. Other industry has hijack too, but there is not very massive like that industry. Book Hijacking becomes big problem for publisher and author or singer. Publisher and author will lost and never get money from there. […]

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